The ISH 2023 is done and if we had to draw a conclusion there is only one word to describe it, successful. Wolfgang Marzin, head of the Messe Frankfurt management recapped the exhibition by stating that the ISH exceeded its customers‘ expectations. It was showcased at the exact right moment to tackle the important challenges of our time. Environmental consciousness and reliable supply technology was at the forefront of it all.
For over 60 years now, the ISH has been the international venue for the sanitary, heating and air-conditioning industries worldwide. Everything new and innovative was introduced to the market in Frankfurt. The ISH counted about 154.000 visitors from over 150 countries. That might be a little less than the last pre-Covid exhibition in 2019, but mutual interest seemed stronger than ever. Especially after this pandemic break, the face-to-face contact and instant feedback was really encouraging.
It was an opportunity that we just could not pass up, and it was worth the hard work. We resparked old conversations and gained new contacts. As a brand we like to know that we are on the right tracks and the engaging interest in our new launches that are both technologically advanced and sustainable for the long term really reassured us in our thinking. There would have been no better place to show these innovations than the ISH.
A survey done by the Messe Frankfurt revealed that 94% of visitors saw their personal expectations fulfilled and another 96% were pleased with the exhibiiton showcases. Therefore it is safe to say that not only we as an exhibitor will positively remember our week in Frankfurt.
On that note, thank you for your interest. The ISH was a success.
Your Benkiser Team
